Google is partnering with Sina to help the Chinese Internet portal better its search capabilities. Following Baidu.com, Google ranks as No. 2 in China's Web search market. Google launched its China-based search site, Google.cn, in January 2006. It entered the market after other Internet services such as Yahoo.
AFX News Limited | 06/11/07
Chinese Internet portal Sina and Google (Nasdaq: GOOG) Latest News about Google said Monday they have partnered to boost Sina's search capabilities in news and advertising.
Google's Web page search service will be embedded in Sina's search box to allow users to switch between online content and Web page searches. The partnership will expand into news and other content areas as well.
Financial terms weren't disclosed.
A Household Brand
"Sina is the most influential portal in China and a household brand in China's Internet industry," said Kai-Fu Lee, vice president of Google and president of Google Greater China. "The strategic partnership with Sina is just another example of Google's continuous localization efforts in China."
Google, which is No. 2 in China's Web search market, said in late April it will give local managers more autonomy and invest more in China in an effort to make up for its late entry into the market.
Google has 22 percent of China's search market, well behind industry leader Baidu.com, which has 55 percent, according to market data company iResearch. Google came to China after other Internet services such as Yahoo (Nasdaq: YHOO) Latest News about Yahoo, launching its China-based search site, Google.cn, in January 2006. Google opened a Beijing research center one year ago.
Greater Autonomy
In April, CEO Eric Schmidt said Google planned to give its China operation, led by former Microsoft (Nasdaq: MSFT) Latest News about Microsoft vice president Kai-Fu Lee, greater autonomy to develop new products and respond to the local market.
China has the world's second-largest population of Internet users, with 137 million people online, and is on track to surpass the U.S. as the largest online population in two years.
AFX News Limited | 06/11/07
Chinese Internet portal Sina and Google (Nasdaq: GOOG) Latest News about Google said Monday they have partnered to boost Sina's search capabilities in news and advertising.
Google's Web page search service will be embedded in Sina's search box to allow users to switch between online content and Web page searches. The partnership will expand into news and other content areas as well.
Financial terms weren't disclosed.
A Household Brand
"Sina is the most influential portal in China and a household brand in China's Internet industry," said Kai-Fu Lee, vice president of Google and president of Google Greater China. "The strategic partnership with Sina is just another example of Google's continuous localization efforts in China."
Google, which is No. 2 in China's Web search market, said in late April it will give local managers more autonomy and invest more in China in an effort to make up for its late entry into the market.
Google has 22 percent of China's search market, well behind industry leader Baidu.com, which has 55 percent, according to market data company iResearch. Google came to China after other Internet services such as Yahoo (Nasdaq: YHOO) Latest News about Yahoo, launching its China-based search site, Google.cn, in January 2006. Google opened a Beijing research center one year ago.
Greater Autonomy
In April, CEO Eric Schmidt said Google planned to give its China operation, led by former Microsoft (Nasdaq: MSFT) Latest News about Microsoft vice president Kai-Fu Lee, greater autonomy to develop new products and respond to the local market.
China has the world's second-largest population of Internet users, with 137 million people online, and is on track to surpass the U.S. as the largest online population in two years.
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